AI for Creatives
– Where Creativity Meets Artificial Intelligence –
The creative industries are at a turning point. Artificial Intelligence is fundamentally changing how we create, produce, and interact with clients. Generative AI tools like ChatGPT, Midjourney, or Runway are revolutionizing content creation, design processes, and business models.
But with opportunities come questions: Which AI tools fit my business? How do I protect myself legally? How do I stay authentic and creative when machines co-create? How do I use AI without compromising my values?
With AI.CREATIVE, we guide you on this journey – from initial orientation to successful implementation. Practical, legally compliant, and with funding of up to 80% of the consulting fees..
Our AI Consulting Services
AI Readiness Assessment & Strategy
Where are you now? Where do you want to go?
Together, we analyse your current situation and identify concrete AI opportunities for your business:
Analysis of existing workflows and processes
Identification of AI use cases with high ROI
Development of a customized AI roadmap
Cost-benefit evaluation of different AI scenarios
Change management: How do we bring the team along?
Many creative businesses feel the pressure to "do something with AI" but don't know where to start. We begin where it really hurts: with repetitive tasks that keep your creatives from their actual work. A photo studio automates image tagging. An agency uses AI for initial research. A publishing house generates title suggestions. We identify the quick wins that deliver immediate impact and build a long-term strategy that fits your company culture.
Result: A clear roadmap for your AI development – realistic, actionable, and aligned with your resources.
AI Tool Selection & Implementation
The Right Tools for Your Needs
The AI market is overwhelming. We help you find the right tools and integrate them successfully:
Evaluation and selection of suitable AI tools (ChatGPT, Claude, Midjourney, Runway, Notion AI, etc.)
Integration into existing systems and workflows
Process design: How do humans and AI work together optimally?
Prompt engineering: Effective communication with AI systems
Development of internal AI guidelines and best practices
Dozens of new AI tools launch every month, each promising revolution. But which one truly fits your workflow? We don't test theoretically – we work with your team on real projects. A content agency discovers that Claude fits their editorial style better than ChatGPT. An architecture firm combines Midjourney with traditional CAD software for concept presentations. A film production uses Runway only for pre-visualization, not for final outputs. The best solution isn't the most expensive or best-known, but the one that seamlessly integrates into your way of working.
Result: AI tools that integrate seamlessly into your daily work and create genuine value.
AI Workshops & Team Trainings
Empowering Your Team to Use AI Competently
Theory is good, practice is better. In our hands-on workshops, your team learns to use AI tools confidently:
Workshop Formats:
AI Basics for Creatives (half-day): Overview, first steps, immediately applicable tips and tricks.
Advanced Prompt Engineering (1 day): Professional AI communication for better results
AI in Workflow (customised): Tool integration into concrete work processes
Industry-specific Workshops: Design, writing, marketing, photography, film/video, (delivered with industry experts)
What Your Team Learns:
Effective use of generative AI tools
Prompt techniques for better outputs
Critical evaluation of AI results
Creative workflows with AI
Legal and ethical aspects
The biggest resistance to AI doesn't come from outside but from within teams. Designers fear for their relevance, writers for their voice, art directors for their vision. In our workshops, we don't work with PowerPoint slides but with real tools on real projects. Teams experience that AI doesn't replace their creativity but gives them back time for truly creative decisions. A recent workshop participant said: "I thought AI would take my job. Now I realize: It takes the boring parts of my job."
Result: An AI-skilled team that uses tools confidently and creatively.
Legally Compliant AI Use: GDPR, EU AI Act & Copyright
Seize Opportunities, Minimise Risks
AI use raises complex legal questions. We ensure you're on the safe side:
Legal Focus Areas:
GDPR-compliant use: Data protection with AI tools, secure data processing
EU AI Act: Compliance with the new AI regulation
Copyright: Legal classification of AI-generated content
Contract design: Terms & conditions, client contracts, employee guidelines
Risk management: Liability issues, transparency obligations
In cooperation with specialised attorneys, we develop for you:
Internal AI usage policies
Privacy-compliant tool selection
Compliance checklists
Contract templates
Legal uncertainty is the biggest barrier to AI adoption for many creative businesses. Can I feed ChatGPT with client data? Who owns the AI-generated image? How do I label AI content? What happens if AI produces faulty content that harms a client? The EU AI Act brings new obligations since 2025. We translate legal complexity into practical guidelines. You don't get 50-page legal opinions but clear dos and don'ts for everyday work – so your teams can use AI without constantly needing to consult a lawyer.
Result: Compliance in AI use – for you and your clients.
Developing AI-Powered Business Models
Unlocking New Revenue Streams Through AI
AI isn't just an efficiency tool – it can enable entirely new business models and offerings:
Development of AI-powered products and services
Scaling individual creative work
Automation of recurring tasks for increased capacity
Personalisation at scale
Opening up new target groups and markets
Examples:
A design agency develops an AI-powered brand identity generator
A photo studio offers automated image editing as a premium service
A publishing house uses AI for personalized content variants
The most interesting AI projects aren't those that streamline existing processes, but those that create entirely new offerings. A small Berlin agency developed an AI-powered newsletter service and gained a new customer base. A graphic designer now offers "AI supervision" – curating and refining what clients create themselves with AI. A translator expanded her business from pure translation to "transcreation with AI" and earns more per assignment with less time investment. We help you identify such opportunities and transform them into marketable offerings.
Result: Innovative offerings that strengthen your competitiveness and create new revenue streams.
AI Use Cases in the Creative Industries
Content Creation
Text, image, video – generative AI accelerates creative processes:
Text creation for marketing, social media, blogs
Image generation and editing
Video production and editing
Audio generation and podcast production
Marketing & Social Media
AI automates repetitive tasks and enables personalization:
Social media content planning and creation
Audience analysis and segmentation
Ad copy optimization
Trend analysis and forecasting
Customer Service & Communication
24/7 availability with consistent quality:
Intelligent chatbots for customer inquiries
Automated email responses
Appointment scheduling and project coordination
Data Analysis & Business Intelligence
Better decisions through data-driven insights:
Analysis of customer data and feedback
Project evaluation and performance analysis
Market and competitive analysis
Forecasting and trend predictions
Process Optimization
Save time for what really matters:
Automation of administrative tasks
Intelligent project planning
Workflow optimization
Resource management
Why AI.CREATIVE?
✓ Specialized in the Creative Industries
We understand the unique needs, working methods, and values of creative businesses. AI must support creative authenticity, not replace it.
✓ Holistic Approach
Technology, strategy, law, and culture – we think about AI implementation from all angles.
✓ Experiential & Actionable
No theoretical concepts, but practical solutions that work in your business routines.
✓ Up to 80% funding
As an authorized INQA coach, I can deliver AI consulting for SMEs with substantial public funding (Germany only).
✓ Experience Meets Innovation
Over 20 years of consulting experience in the creative industries, combined with current AI expertise.
INQA Funding: Get Up to 80% of Your AI Consulting Funded
Good news for German businesses: There may be funding for your AI consulting needs! As an authorized INQA coach (Initiative for New Quality of Work), I'm authorized to deliver consulting for small and medium-sized enterprises with up to 80% public funding.
Fundable AI Topics:
Digitisation and AI strategy
Process optimisation through AI
AI competency development
Organisational development for digital transformation
Your Investment: For a typical 10 days consultancy assignment at €1,200 per day (total value: €12,000), you only pay €2,400, given the 80% funding.
We're happy to support you with the funding application!
How We Work Together
1️– Initial Consultation (free of charge)
We get to know each other, clarify your needs, and check if funding is possible.
2️ – Analysis & Concept
We analyze your situation and develop a customized consulting plan.
3️– Implementation
Together we implement the agreed measures – from workshops to tool implementation to strategy development.
4️– Support & Continued Evaluation
Even after implementation, we stay by your side and measure success together.
Frequent Questions
Do I need to be technically savvy to use AI? No! Modern AI tools are deliberately user-friendly. We meet you where you are.
Does AI replace my creative work? Absolutely not. AI is a tool that handles repetitive tasks and gives you more space for truly creative work.
How long does it take to implement AI? It depends on the scope – from targeted workshops (1 day) to substantial transformational projects (several months). We’ll find the right format for you.
What does AI consulting cost? Costs vary depending on project scope. Thanks to INQA funding, we can cover up to 80% of consulting costs through public funds (Germany only).
Which tools do you recommend? This will depend on your specific needs. We're tool-agnostic and choose the best solution for your use case.
Ready for the Next Step?
Let's clarify in a non-binding conversation how AI can advance your creative business – and which funding opportunities are available to you.
Or book an appointment directy in my calendar:
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Practical tips for AI tools
Legal updates (EU AI Act, GDPR)
Case studies from consulting practice
Trend analysis