Privacy Policy

Last updated: January 2026

Data controller under data protection law:

Dr. Ulrike Müller
Ulrike Müller & Partners
Heckmannufer 6A
10997 Berlin, Germany
T +49 171 658 1002
mail@ulrikemueller.eu

Collection of General Information

When you access our website, information of a general nature is automatically collected. This information (server log files) includes the type of web browser, the operating system used, the domain name of your Internet service provider, and similar data. This information does not allow any conclusions to be drawn about your person and is technically necessary to correctly deliver the content of web pages you request.

Newsletter and Email Marketing

Squarespace Email Campaigns

For sending our newsletter KI.KREATIV – Insights, we use Squarespace Email Campaigns by Squarespace Inc., 225 Varick Street, New York, NY 10014, USA.

What data is collected?

When subscribing to the newsletter, we store your email address, the date and time of registration, and your IP address (to document your consent).

Legal basis: Processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time by using the unsubscribe link at the end of each newsletter or by sending an email to mail@ulrikemueller.eu.

Analytics: Squarespace Email Campaigns allows us to collect statistical data about the use of our newsletter (e.g., open rates, click rates). This data is evaluated anonymously.

Data transfer to the USA: Squarespace Inc. has committed to compliance with the EU-US Data Privacy Framework. More information: https://www.squarespace.com/privacy

Use of Artificial Intelligence (AI)

Principle: Human in the Loop

We use AI-powered tools in our work to provide you with the best possible consulting and information services. The principle of Human in the Loop always applies: All AI-generated content is reviewed, curated, and approved by us. Final decisions and quality control always remain with humans.

Areas of AI Use

1. Content Creation and Communication

For creating texts, concepts, and communication materials (website, newsletter, social media), we use AI assistants such as Claude (Anthropic) and ChatGPT (OpenAI). These tools support structuring, research, and text creation. All content is editorially reviewed and adapted.

2. Visual Content

AI tools may be used for creating graphics and visual materials. AI-generated or AI-assisted visual content is labeled accordingly.

3. Consulting and Analysis

In our consulting services, AI tools may be used to support analyses, research, and concept development. Personal data of our clients is not transmitted to AI services unless expressly agreed and documented.

Data Protection in AI Use

No automated decision-making: We do not make decisions based solely on automated processing that have legal effect or similarly significantly affect you (Art. 22 GDPR).

No transfer of personal data: Personal data (names, email addresses, contact details) is not entered into AI systems unless required for the agreed service and expressly approved.

Transparency: AI-generated or AI-assisted content in our communication (e.g., newsletter) is labeled as such where the AI contribution is substantial.

AI Services Used

Claude (Anthropic): Anthropic, PBC, San Francisco, USA

https://www.anthropic.com/privacy

ChatGPT (OpenAI): OpenAI, L.L.C., San Francisco, USA

https://openai.com/policies/privacy-policy

These services are used through paid business accounts with enhanced privacy settings (no training on input data).

EU AI Act Compliance

From August 2, 2026, the full transparency and documentation obligations of the EU Artificial Intelligence Act will apply. We are actively preparing for these requirements and will update this privacy policy accordingly.

Our use of AI does not fall under the category of high-risk AI systems. We use AI exclusively as a supporting tool for creative and administrative tasks.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Due to the activation of IP anonymization, your IP address is truncated by Google within member states of the European Union.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest).

Opt-out: https://tools.google.com/dlpage/gaoptout

Use of Google Maps

This website uses Google Maps API. More information: https://policies.google.com/privacy

Embedded YouTube Videos

Some of our web pages embed YouTube videos. The operator is Google Ireland Limited. More information: https://policies.google.com/privacy

Contact

When you contact us by email, phone, or contact form, your information is stored for processing your inquiry.

Legal basis: Art. 6(1)(b) GDPR (contract initiation).

Appointment Booking (Calendly)

For booking consultation appointments, we use Calendly (Calendly LLC, Atlanta, USA). When booking, your name and email address are collected.

Deletion or Blocking of Data

We adhere to the principles of data avoidance and data minimization. Personal data is only stored for as long as necessary to achieve the stated purposes or as required by statutory retention periods.

Your Rights

Under the GDPR, you have the following rights:

• Right of access (Art. 15 GDPR)

• Right to rectification (Art. 16 GDPR)

• Right to erasure (Art. 17 GDPR)

• Right to restriction of processing (Art. 18 GDPR)

• Right to data portability (Art. 20 GDPR)

• Right to object (Art. 21 GDPR)

• Right to withdraw consent (Art. 7(3) GDPR)

Right to lodge a complaint: Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin – https://www.datenschutz-berlin.de

Changes to This Privacy Policy

We reserve the right to update this privacy policy to ensure it always complies with current legal requirements.

Questions About Data Protection

If you have questions about data protection, please contact us:

Dr. Ulrike Müller

mail@ulrikemueller.eu

Last updated: January 2026

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