- Ulrike Müller & Partners -


Our consulting projects are as diverse as the businesses in the cultural and creative industries themselves, and customised to our clients’ individual needs and motivation. We help creative startups develop processes and structures for healthy growth. And we help established creative businesses to develop me - often digital - strategies, business models, products, services and distribution channels in order to keep their competitive edge.


Startup Coaching for Creatives

– Route-to-Market for Creative Talents –

Clarifying coaching goals, and reflecting on personal vision, values and resources

Market analysis

Business model generation

Strategic positioning, branding and marketing

Implementation: Market entry, sales & customer acquisition


Stimulating Growth for Creative Businesses

– Developing new Markets, Products & Business Models –

Clarifying coaching needs and goals

Review status quo (development to date, business model and core competencies)

Identify potentials for innovation and growth

Strategy development

Implementation planning

Leadership & Team development


Digital Innovation for Cultural & Creative Businesses

- Making Digital Work -

Analysing markets & competitors to identify innovation potential in the sector

Developing strategic options, such as business model innovation, new products, business models production processes or online marketing and sales

Strategic decision making

Implementation, together with your teams


Digital Transformation

- Supporting Organisational Development in Times of Change -

Identifying coaching needs and design of coaching process

Leadership and cross-functional cooperation

Personnel management and development

Workshops to improve production processes in the course of digitisation

Conflict management and mediation

Facilitation of strategy workshops or away days


Action Learning

- Stimulating sustainable Organisational and Individual Learning -

Identifying development needs and clarifying programme goals

Programme design

Kick-off Workshop

Devising Action learning Sets

Facilitation of Action Learning Sessions, also virtual

Programme evaluation


Creative Entrepreneurship Trainings

- From the Idea to Market Entry -

Refining ideas to business ideas

Intellectual property

Personal values and vision

Mission statement

Modelling of business process and business relationships

Elevator pitch

Marketing and Finance

Action Planning